I’ve been getting this question a lot lately, “how long should our promo video be?” I’ve see the whole range of 30 seconds promo videos to 2 hour promo videos. Yes, I said 2 hours. I know your first reaction to a 2 hour promo video is that it’s way too long… well, in most case I would agree, but the first thing you need to think about when you getting ready to produce a corporate promo video is what is your target audience?
And yes in some rare occasions I have seen a 1 to 2 hour promo video be very success much more then the 3 minute versions for the same person.,
But that is truly an exception as with the 30 second promo video fall short as well because for the most part you don’t have time to truly explain what you are offering. This is why direct response :30 second TV commercials hardly works, just not enough time.
So let’s break it down:
If you’re planning on producing a corporate promo video.
If you’re sending out a DVD with a product promo or demo, it should 5 to 7 minutes.
If you’re sending out a DVD with a corporate message or personal promo it should be 3 to 5 minutes.
If you’re going to be putting a video on your homepage – :45 seconds to :60 seconds TOP. And make sure it loads quickly and the audio is a good level. People online if they don’t get what they are looking for right away they are gone.
Remember attention span is everything… don’t assume that people will just watch.
MVT